Super Saudavel, the first supermarket in Brazil to offer ‘healthy’ products selected by a team of nutritionists, has opened its doors to customers.
The store is located in the Alto de Pinheiros district of São Paulo.
Most of the food items in the outlet are organic and cultivated by small, certified producers.
The assortment includes essential items that are gluten-free, lactose-free, light and vegan, as well as high-quality fruit and vegetables.
Products of animal origin are sourced from farms that adhere to animal welfare standards.
‘Clean Label’ Concept
Super Saudavel has also implemented the ‘clean label’ concept, which indicates that the product is free from preservatives, dyes, flavour enhancers, sweeteners, and artificial flavours.
The supermarket is the brainchild of local entrepreneur André Nassar, who has more than 30 years of experience in the Brazilian retail market.
As chairman of the Board of the MGB Group, he has launched several successful retail projects, including wholesaler Giga Atacado and the e-commerce operation of the Mambo supermarket chain.
According to Nassar, the motivation for creating Super Saudavel was to “change habits, from the production chain to food consumption”.